Rainbow Roulette

Corporations pandering to the LGBTQ lobby risk billions of dollars trying to find the line between serving customers and serving an agenda. Where do you draw the line? At dancing drag queens in TV ads, males boldly modeling female bathing suits, “tuck-friendly” bathing suits for children, pride onesies, or maybe blasphemous depictions of Jesus by fake drag nuns? If your reaction includes little more than “meh,” give it time; June has only begun.

So-called “pride month” started weeks earlier than the traditional June timeline for some companies trying to raise their Corporate Equity Index (CEI). After Bud Light’s costly transgender debacle, Target dove  headlong into rainbow roulette with huge pride displays hitting customers in the face as they walked through the front doors, offering everything from transgender books for kids and pride onesies for babies, to “tuck-friendly” swimsuits for boys who want to dress as girls this summer. It may have temporarily appeased the insatiable LGBTQ lobby, but it horrified a key demographic: mothers. As of this writing, Target has lost more than $10 billion in sales – and its only June 2nd.

Parents, especially Christian parents, swore off what they had tried to shed in the past, with limited success. Andrew T. Walker tweeted, “It’s possible to get rid of Target, as our family has also done…It’s time to stop giving your money to a company that unabashedly supports spiritual darkness and sexual and gender debauchery.”

It’s not just that the store targets children with transgender items, but the fact that the designer of those items is a self-proclaimed satanist. The designer combines transgenderism with satanic worship on items with such phrases as, “Satan respects pronouns” and “Trans bodies are holy.”

The backlash – and profit loss – prompted Target to pull some items and downplay their pride displays in some states, including in several Arizona stores. This, of course, drew a counter-backlash from the LGBTQ lobby, revealing their demand for full allegiance, regardless of cost.

Perhaps the most disgusting deal was between the LA Dodgers and the “Sisters of Perpetual Indulgence,” a blasphemous group of fake nuns dressed in drag and performing sacrilegious depictions of Jesus. After first inviting the drag nuns to the baseball team’s pride celebration, then disinviting them in the face of strong pushback, the Dodgers caved to the trans lobby backlash. The team apologized and welcomed the extreme group back to the ballpark. The Dodgers may have struck out with this move. The team’s own pitcher, Blake Treinen, publicly rebuked the decision, “This group openly mocks Jesus Christ, the cornerstone of my faith, and I want to make it clear that I do not agree with nor support the decision of the Dodgers to ‘honor’ the Sisters of Perpetual Indulgence.”

You can sign Family Policy Alliance’s letter to the Dodgers urging the team to rescind its offer to the offensive group.

You may be wondering why companies would take such risks and twist themselves into pretzels to make a connection between, say, outdoor adventure equipment and rainbow clad drag queens as The North Face did here. The CEOs may or may not fully embrace the LGBTQ agenda, but their bottom line rests heavily on their CEI.

The largest LGBTQ lobby, the Human Rights Campaign (HRC) grades companies on a Corporate Equity Index (CEI) designed to bully corporations into supporting the LGBTQ agenda and pressure customers to join them. The George Soros-funded HRC can make it very difficult for companies to say no to pride month or other LGBTQ engagements. Read more about how CEI works here.

Perhaps the most disappointing company to go woke is Chick-fil-A. News broke this week that the sandwich shop, known as a conservative Christian company, has a diversity, equity, and inclusion (DEI) initiative and a designated DEI Vice President at the helm. DEI, similar to CEI, is code for bending the knee to sexual and cultural revolutionaries in the name of “equity,” but is often shrouded in feel-good language.

It is important to note that Chick-fil-A has not dressed the cow in rainbow pants, or turned him into a drag queen for pride month, or shown support for the LGBTQ agenda as the other companies have. How Chick-fil-A’s DEI initiative manifests is yet unknown.

Fox News apparently is mandated by the state of New York to have a DEI initiative. Listen here to how one Fox News anchor explained the arm twisting of many companies by state-commissioned DEI initiatives.

Where Companies Stand

Concerned about where your money is going? Click here for a list of companies that bow to the LGBTQ lobby. The list is not exhaustive, and some companies seem to be working harder than others to advance their CEI score.

Read here Alliance Defending Freedom’s 2023 Viewpoint Diversity Business Index, which scores 75 companies on their level of respect for free speech and religious freedom.


  • Read here Al Mohler’s analysis on the LA Dodgers’ decision to “grovel before the sexual revolutionaries.”
  • Read here about how to reframe so-called “pride month” in a way that honors God, families, and country.
  • Read here how opponents of educational freedom misrepresent the popular ESA program, which actually saves the state money and gives families a choice in educating their children.


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