We hear a lot about the “Evangelical vote” during an election year. But characterizing this group of voters is not that simple, according to George Barna, the founder of The Barna Group. Barna’s many years in market research and studying the religious beliefs and behavior of Americans have convinced him we are in need of a cultural transformation. Now at Arizona Christian University’s Culture Research Center, Barna works to assist that transformation and impact faith and culture. Hear his fascinating insights on Engage Arizona.

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